BOLLYWOOD FEVER is an annual immersive film experience born in May 2015, which is unlike traditional film festivals:
- Brings the Bollywood experience alive by creating a melting pot of activity that embraces film, street food, dance, music and art.
- Presents a unique and innovative way for audiences to deepen their enjoyment of this film genre.
- Bollywood Fever takes place in unique locations whether it be in bespoke warehouse spaces, or as a rooftop cinema experience!
Since 2015 Bollywood Fever has screened over 20 independent and blockbuster Bollywood movies, including UK exclusive screenings of Sholay in 3D (Birmingham 2018) and LAGAAN: Once upon a time in India (London 2019). On 17th and 18th March 2018, Bollywood Fever arrived in Birmingham for what was a weekend of immersive Bollywood fun, perfect for friends and families across all ages! Bollywood Fever presented the largest indoor 3D screening of a Bollywood movie to take place in the UK. It was also the largest indoor 3D screening of any movie since Titanic 3D screened at the Royal Albert Hall in 2012.
A custom-made screen was erected at The ICC Birmingham on Saturday March 17th and Sunday March 18th 2018, to present Sholay, one of India’s most iconic films, like never before.
Coupled with an integrated cinematic experience for the family, cinemagoers were encouraged to get immersed in the experience and singalong to classics like Yeh Dosti and Mehbooba Mehbooba, dress up as their favourite Bollywood characters and take part in the Bollywood Fan Zone, featuring live music, dance and food.